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Bold Brand Josh Miles

Bold Brand

Josh Miles

Published
ISBN :
ebook
227 pages
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 About the Book 

Professional services firms have traditionally relied on networking to build business—but the old ways are no longer enough. Josh Miles shows partners, owners, and marketers how to differentiate, brand, and market their firms and embrace social mediaMoreProfessional services firms have traditionally relied on networking to build business—but the old ways are no longer enough. Josh Miles shows partners, owners, and marketers how to differentiate, brand, and market their firms and embrace social media to open a new world of possibilities. Josh patiently and skillfully walks the reader through a process he’s developed called Bold Brand™, a method professional services firms can use to identify their most compelling differences and leverage them for the greatest possible impact.Readers of Bold Brand will discover how to uncover their firms brand essence, which becomes the driving force behind all future communications—both internally and externally. Josh provides guidance for using brand essence as a starting point for fine-tuning your brand strategy, finding your unique voice, and developing (or redesigning) all your collateral materials, including your website. He also helps readers get over their five fears of social media in order to begin using social media to seed new relationships and grow existing ones.